AfroReggae: A New Rhythm in the Favela

Client: UNICEF, 2003

Of all the projects we’ve documented, AfroReggae is probably the coolest. So cool that they have been the subject of other docs (Favela Rising). Our job was to show how AfroReggae attracts adolescents and keeps them away from gangs and narco-trafficking via its own adolescent members. Kids are drawn to the great programs AfroReggae offers in music, circus, art, etc. It’s powerful and very smart of UNICEF to support homegrown projects like this, generated in the favelas of Rio.